When Dodge launched their tent event (as in circus tents), PETA quickly criticized their use of a chimpanzee in the ad who launched confetti. Dodge made their next move and got the better of PETA: an ad with an invisible monkey!

The ad itself is below the fold, but here we have the Taiwanese news channel NMA News reporting on the incident with easy-to-follow graphics, complete with PETA’s chief spewing literal fire at Dodge’s CEO:

Dodge’s new ad is in the full post:

While chimps are easily associated with circus acts and entertainment–hence the use of one in the original ad–activists have been fighting against the use of chimps for entertainment since the 1990′s with apparent success.

Whilst we no longer see performing chimps in circuses here in the UK, we still have them dressed up on tasteless TV advertisements.

- Captive Animals

The Great Ape Project was founded in 1994 in the United States as an international organization to fight for the rights of non-human great apes, such as chimpanzees, bonobos, gorillas and orangutans such as freedom from torture and slavery.

- Reuters

And PETA’s complaint:

Most top ad agencies in the country won’t even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry.